It's time to break free from outdated, traditional advertising methods and unleash the power of the mid-funnel. In this video, we challenge the status quo of the ad industry and argue why focusing on the mid-funnel is the untapped goldmine for building world-class brands, and ultimately brand champions.

Say goodbye to the old-school reliance on the upper funnel and the overemphasis on bottom-funnel tactics. The vast majority of consumers are spending their time in the mid-funnel, craving content that educates, inspires, and informs their buying decisions.