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Brand Champions

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Great Brands Empower Humankind

Great brands are built by empowering humankind, not through interruptions or superficial messages. In this episode of Brand Champions, we explore how the shift from traditional advertising to consumer empowerment is transforming the industry. 


As power moves from brands to consumers, companies like Patagonia, Newman’s Own, and American Giant lead by example, investing in what truly matters to their audience. By focusing on authenticity and purpose, these brands create lasting impact and change the world—one life at a time.

Explore More from Brand Champions

How to Build a Great Brand

As advertising undergoes a complete revolution, leading brands are recognizing that the traditional ad model is broken.

Three Hidden Lessons of Brand Storytelling

Jeff Rosenblum uncovers three hidden lessons on how great brands can stand out and create brand champions through the power of storytelling.

Great Brands are Built in the Mid-Funnel

Focusing on the mid-funnel is the untapped goldmine for building world-class brands.

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