REDEFINING WHAT IT MEANS TO
TRAVELARGE
THE POWER OF A CREATOR
TO CONSERVE OUR PARKS.
Capturing the spirit of adventure and our shared duty to protect the outdoors to create brand affinity and drive consideration for Travelodge.
SERVICES
Strategy
Creative Concepting
Production/Directing
Design & Copywriting
Video Editing & Animation
Media Planning & Buying
TRAVELODGE.
YOUR BASE CAMP
FOR ADVENTURE.
With a majority of locations within an hour of national parks, Travelodge is proud to be the basecamp for adventure for active travelers across the country. To highlight Travelodge’s appreciation for the outdoors and belief in conserving our national parks, we partnered with acclaimed landscape photographer and conservationist Chris Burkard.
TAKING TRAVEL TO
NEW HEIGHTS
WITH CHRIS BURKARD.
Bringing to life the spirit of adventure and exploration, Travelodge and the National Parks Conservation Association followed Chris’ journey documenting national parks of the American Southwest. Chris went to extreme heights to get the perfect shot, capturing incredible images of the rock formations in Canyon de Chelly.
MAKING ADVENTURE
ACCESSIBLE TO ALL.
The #Travelarge campaign launched in paid, owned, and earned marketing channels. Using video and micro-content, we created a movement that inspires audiences to pursue accessible adventure and protect “America’s Best Idea”, while driving consideration for Travelodge.
10X
Return on Ad Spend
4X
Industry Average Engagement Rate
San Francisco, California
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